Anyone dealing with emailing marketing knows that sending cold emails is one the most effective but untapped tactic of networking. Often, Cold emails are usually mistaken for spam given the fact that the sender has no prior contact with the recipient. To clear this uncertainty, I’ll first take you through an unsophisticated process through which you can develop and send a cold email, although using cold email automation software like RooJet would be much quicker and simpler.
1. Tailor the recipient’s message.
Given the fact that the message is being sent to a group of random recipients, the message needs to be friendly and easily understood. This gives room for the recipient to read and reply in the shortest time possible. Bear in mind that you are need of recipient’s expertise, time and guidance. So as to avoid those long and boring emails use this format;
Paragraph One: Your full name, location, career/job and your aspirations.
Paragraph Two: Explain yourself and reason for the email. Be appreciative.
Paragraph Three: Request for expertise and guidance in the most humble and precise manner. Remember, don’t ask for any others concrete favors such as job and the likes.
Paragraph Four: Give them a sensible time frame, if possible you can offer a favor in return. Then, sign off.
While writing, make sure to maintain simplicity and make sure your message is actionable.
2. Make a list of contact/recipient
After tailoring the cold email, come up with a list of the desired recipients. Note that, these recipients are your idols in your profession.
3. Find your recipients’ email
To make this a little bit easier for you, make sure the contact list developed in the second step are relatively accessed. Check their specific websites, if they have one, otherwise, check their social media pages, e.g., Facebook, Twitter, LinkedIn, etc. At times you can contact them through the organization they are based. When you are done with the above-listed steps, send the email.
4. Follow up
This is the final step, here, the sender waits for the feedback from the recipient. This step calls for patience and tolerance gave that most of these recipients have a busy schedule and thousands of emails and it may take long before they read you a cold email.
Advantages of Cold Emails.
· They are cost effective. – They requirements are simply a computer/smart phone and internet connection.
· Approaching Targeted audience – They are directed to specified clients.
· Increasing Brand Awareness – Despite their simplicity, these emails create awareness and make your audience mindful of your item.
· Measurable Results – Based on the reply one gets, it’s easy to know which data your clients are more responsive.
· Emails get multiple shares – It’s easy to send an email by simply forwarding or copy-pasting it and thus the ease of sending to multiple recipients.
Disadvantages of cold emails.
· Recipients may find cold emails annoying
· Difficult to find contacts of desired recipients.
· It’s easy for a cold email to go unread given the fact the sender has no previous contact with the recipient.
Having weighed the both sides of Cold emails, it is easy to tell that if done right, the process can be beneficial to the business/person and the email marketing as a whole. However, much focus should be placed drafting message and choose recipient list to enable cold emails to achieve the full benefits of this vital activity.